What makes a good business logo?

Your business logo needs to make you stand out from the crowd and get noticed. It needs to be simple, memorable and appropriate. It needs to send out the right message and represent your brand accordingly. Your logo is your company image and should reflect your values and beliefs. A good brand will help you create a connection with your customers. Here’s our top tips on what makes a good business logo:-

  1. Keep it simple Don’t over complicate your logo. Keep the colours and images clear and simple. It needs to be easily recognisable and straightforward. Remember your company logo is purely for identification of your business so keep it clean. Make sure your company brand is reflected in your logo so it will attract the right customers.
  2. Make it memorable The most effective way of raising your company profile is to have a logo that instantly reminds your audience of who you are and what you can offer. It needs to be eye-catching and bold. It needs to reflect your offering and your ethos. It needs to stick in people’s minds for that one day when they might need you.
  3. Keep it appropriate Your logo needs to represent who you are and what you are selling – whether it’s a corporate law firm or a children’s toy shop. Make sure the type of products or services you are offering are reflected in your logo – it wouldn’t be right to use a childish font & colour scheme for a firm of solicitors!

Here at Six we know how important your company image is. We can work with you to design a logo that’s bespoke to your business and is tailored to your target market. We will give you a hand crafted, considered, thoughtful, impactful and communicative set of designs to ensure your branding leaves people wanting more.

If you are looking to get your brand refreshed, or want to build one from scratch, get in touch with us today for a chat!

Call us on 01274 317127 or email