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Branding emotion


Branding isn’t just a logo or your name, a successful brand means much more than that. Your branding conveys feeling, emotion and passion for your business. When you see the branding for a business or product, it should be recognisable, familiar and meaningful. Creating branding for your business is not just about what your logo looks

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Branding

What makes a good business logo?


Your business logo needs to make you stand out from the crowd and get noticed. It needs to be simple, memorable and appropriate. It needs to send out the right message and represent your brand accordingly. Your logo is your company image and should reflect your values and beliefs. A good brand will help you

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Social Media

The Rise Of Social Media


According to recent data, 2 billion people worldwide are now active on social media and businesses now spend almost a quarter of their marketing budgets on social media activities. With brand awareness being a top priority for a number of businesses, social media can play a huge part in the success of this goal. Many

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Branding

The importance of colour!


When you are choosing the right logo and brand for your business, it’s essential you put colour at the top end of your list. Thanks to the Pantone colour chart, choosing a colour and making sure all your printing and artwork are consistent couldn’t be easier. The Pantone process gives each colour a tailored reference

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Branding

A brand is not just a logo!


A brand is “a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers”. It’s a company’s trademark, their voice and their story all rolled into one. It’s what your audience think of when they hear your name and it can

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